Benartzi, Shlomo.

The smarter screen : surprising ways to influence and improve online behavior / by Shlomo Benartzi and Jonah Lehrer. - New York : Penguin Random House, 2015. - viii, 248 p. : ill. ; 23 cm.

Includes bibliographical references and index (p.239-248)

9781591848325


Consumer behavior.
Decision making.
Internet.