Benartzi, Shlomo. The smarter screen : surprising ways to influence and improve online behavior / by Shlomo Benartzi and Jonah Lehrer. - New York : Penguin Random House, 2015. - viii, 248 p. : ill. ; 23 cm. Includes bibliographical references and index (p.239-248) ISBN: 9781591848325 Subjects--Topical Terms: Consumer behavior.Decision making.Internet.