Ruzzier, Maja Konecnik.

Marketing for entrepreneurs and SMEs. a global perspective / Hisrich, Mitja Ruzzier, Robert D. Hisrich : Maja Konecnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich. - Cheltenham : Edward Elgar, 2013. - 256 p. : ill. ; 24 cm.

Includes bibliographical references and index

9781781955963


Entrepreneurship.
Marketing.