TY  - BOOK
AU  - Fournier,Susan
AU  - Avery,Jill
AU  - Breazeale,Michael
TI  - Strong brands strong relationships
SN  - 9781138786820
PY  - 2015///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Brand loyalty
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Consumer behavior
N1  - Includes bibliographical references and indexes
ER  -