Nykiel, Ronald A. <br/><br/>
Handbook of marketing research methodologies for hospitality and tourism / 
Ronald A. Nykiel. 
 - New York :  Haworth Hospitality & Tourism Press,  c2007. 
 - xi, 364 p. :  ill. ;  27 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781138834873 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing--Handbooks, manuals, etc.<br/>Tourism--Marketing--Handbooks, manuals, etc.