Business to business brand management :  theory, research and executive case study exercises / 
edited by Mark S. Glynn, Arch G. Woodside. 
 - United Kingdom :  Emerald Group Publishing Limited,  c2009. 
 - xi, 489 p. :  ill. ;  24 cm. 
 - Advances in business marketing and purchasing ;  v15. .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781848556706 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Case studies.<br/>Brand name products--Management.