Kerin, Roger A., <br/><br/>
Marketing :  the core / 
Roger A. Kerin ; Steven W. Hartley. 
 - Sixth edition. 
 - xlii, 531 pages :  illustrations colours ;  28 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>007772903X 9780077729035 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.