SOCIAL MARKETING / edited by R. Craig Lefebvre. - 6 volumes : illustrations, maps. ; 25 cm. - The SAGE library in marketing. . - The SAGE library in marketing. .

Includes bibliographical references

Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact.

9781446253113


Social marketing.