SOCIAL MARKETING /
edited by R. Craig Lefebvre.
- 6 volumes : illustrations, maps. ; 25 cm.
- The SAGE library in marketing. .
- The SAGE library in marketing. .
Includes bibliographical references
Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact.