Blythe, Jim. <br/><br/>
Principles & practice of marketing / 
 Principles and practice of marketing. 
Jim Blythe. 
 - 3rd ed. 
 - Los Angeles :  SAGE,  2014. 
 - xxvii, 772 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781446273999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.