TY  - BOOK
AU  - Hyman,Michael R.
AU  - O'Shaughnessy,John
AU  - Tadajewski,Mark
TI  - PHILOSOPHY OF MARKETING
T2  - SAGE library in marketing
SN  - 9781446274910
PY  - 2014///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing
KW  - Philosophy
N1  - v. 1. Historical and philosophical overview -- v. 2. General theory and the realism versus relatism debates -- v. 3. Alternative and multiple paradigms -- v. 4. Rethinking concepts -- v. 5. Consumer studies
ER  -