PHILOSOPHY OF MARKETING - Hyman, Michael R. (Michael Richard); O'Shaughnessy, John, 1927-; Tadajewski, Mark (Los Angeles : SAGE, 2014)
v. 1. Historical and philosophical overview -- v. 2. General theory and the realism versus relatism debates -- v. 3. Alternative and multiple paradigms -- v. 4. Rethinking concepts -- v. 5. Consumer studies.
Keywords: Marketing -- Philosophy