Hackley, Christopher E. <br/><br/>
Advertising & promotion / 
 Advertising and promotion. 
Chris Hackley and Rungpaka Amy Hackley. 
 - 3rd edition /  Chris Hackley and Rungpaka Amy Hackley. 
 - Los Angeles :  SAGE,  2015. 
 - xvi, 326 p., 16 unnum. p. of plates :  ill. (chiefly col.) ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 305-315) and index 
<br/><br/><label>ISBN: </label>9781446280713 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Brand name products.<br/>Advertising--Social aspects.<br/>Sales promotion.