Thompson, Arthur A., 1940-

Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble, A. J. Strickland III. - 20th ed. - New York, NY : McGraw-Hill Education, 2015. - xlviii, 366, 442, 12, 1, 47 p : col. ill. ; 27 cm.

Includes bibliographical references and indexes

9780077720599


Strategic planning.
Strategic planning--Case studies.