Polonsky, Michael J.

Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David Scott Waller. - 3rd ed. - Los Angeles : SAGE, c2015. - xv, 330 p. : ill. ; 25 cm.

Revised edition of the authors' Designing and managing a research project published in 2005.

Includes bibliographical references and index

9781452276564


Business--Research--Methodology.