INTERNATIONAL PERSPECTIVES OF MARKETING THEORY / edited by Mark Tadajewski and Robert Cluley. - 4 volume : illustrations; 24 cm. - SAGE library in marketing. . - SAGE library in marketing. .

Includes bibliographical reference

v.1. Performing Marketing -- v.2. Managing Marketplace Relations -- v.3. The Boundaries of Marketing and Consumer Practice --v.4. Transforming Marketing, Consumer and Society Dynamics.

9781446273609


Marketing--Philosophy.