INTERNATIONAL PERSPECTIVES OF MARKETING THEORY /
edited by Mark Tadajewski and Robert Cluley.
- 4 volume : illustrations; 24 cm.
- SAGE library in marketing. .
- SAGE library in marketing. .
Includes bibliographical reference
v.1. Performing Marketing -- v.2. Managing Marketplace Relations -- v.3. The Boundaries of Marketing and Consumer Practice --v.4. Transforming Marketing, Consumer and Society Dynamics.