Wind, Yoram, <br/><br/>
Legends in marketing.  Yoram (Jerry) Wind / 
 Yoram (Jerry) Wind. 
series editor, Jagdish N. Sheth, Ph.D. 
 - 8 volumes :  illustrations ;  25 cm. 
 - Legends in marketing. .
 - Legends in marketing. .
<br/><br/>Includes bibliographical references 
<br/><br/>v.1. Organizational Buying Behavior -- v.2. Consumer Behavior -- v.3. Product and New Product Management -- v.4. Marketing Strategy -- v.5. Market Segmentation -- v.6. Global Marketing -- v.7. Marketing Research and Modeling -- v.8. The Future of Marketing. 
<br/><br/><label>ISBN: </label>9788132110033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing research.<br/>Marketing.