TY  - BOOK
AU  - Grönroos,Christian
AU  - Sheth,Jagdish N.
TI  - Legends in marketing
SN  - 9788132110026
PY  - 2013///
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Grönroos, Christian,
KW  - Grönroos, Christian
KW  - Communication in marketing
KW  - Marketing research
KW  - Marketing
N1  - Includes bibliographical references; v. 1. Service marketing / editor, Raymond P. Fisk -- v. 2. Service management / editor, Bo Edvardsson -- v. 3. Service logic / editor, Tore Strandvik -- v. 4. Service quality / editor, Lawrence A. Crosby -- v. 5. Relationship marketing / editor, David Ballantyne -- v. 6. Marketing theory / editor, Roderick P. Brodie -- v. 7. Marketing communication / editor, Donald E. Schultz -- v. 8. Internal marketing, research approach, and other works / editor, Lars-Johan Lindqvist
ER  -