Legends in consumer behavior. Morris B. Holbrook - Holbrook, Morris B.; Sheth, Jagdish N. (Los Angeles : SAGE, 2015)
v. 1. Traditional decision-oriented approaches: attitude, information-processing, and features-perceptions-affect models / volume editor, Joel Huber -- v. 2. "Radical" experiential views: the consumption experience and customer value / volume editor, Elizabeth C. Hirschman -- v. 3. Emotions / volume editor, Meryl P. Gardner -- v. 4. Esthetics and tastes, part I: art and entertainment / volume editor, Finola Kerrigan -- v. 5. Esthetics and tastes, part II: effects of personality, class, and expertise / volume editor, Michela Addis -- v. 6. Nostalgia and age-related preferences / volume editor, Robert M. Schindler -- v. 7. Quantitative methods: MDS, MDA, CCA, and beyond / volume editor, William L. Moore -- v. 8. Qualitative methods, part I: interpretive approaches / volume editor, John O'Shaughnessy -- v. 9. Qualitative methods, part II: symbolic consumer behavior or consumption symbolism / volume editor, Alan Bradshaw -- v. 10. Qualitative methods, part III: subjective personal introspection / volume editor, Stephen J. Gould -- v. 11. Marketing applications: branding, communications, and strategy / volume editor, Pierre Berthon -- v. 12. Macromarketing applications, part I: ethical concerns, social issues, and animal companions / volume editor, Clifford J. Schultz, II -- v. 13. Macromarketing applications, part II: marketing versus consumer research / volume editor, Ronald Paul Hill -- v. 14. Inspirational applications, part I: marketing education / volume editor, Herbert Jack Rotfeld -- v. 15. Inspirational applications, part II: scholarship and creativity / volume editor, William L. Wilkie.
Includes bibliographical references
Keywords: Consumer behavior; Consumption (Economics); Service industries -- Marketing