Brands and brand management :  critical perspectives on business and management / 
edited by Richard Elliott. 
 - London ;  New York :  Routledge,  2009. 
 - 4 v. :  ill. ;  24 cm. 
 - Critical perspectives on business and management .
 - Critical perspectives on business and management. .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780415433242 (set) 9780415433259 (v.1) 9780415433266 (v.2) 9780415433273 (v.3) 9780415433280 (v.4) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Corporate image.<br/>Product management.