TY  - BOOK
AU  - Johnston,Mark W.
AU  - Churchill,Gilbert A.
AU  - Ford,Neil M.
AU  - Marshall,Greg W.
AU  - Walker,Orville C.
TI  - Churchill/Ford/Walker's sales force management
SN  - 0073404853
PY  - 2011///
CY  - New York, NY
PB  - McGraw-Hill Companies
KW  - Sales management
N1  - Includes bibliographical references (p. 449-465) and indexes
ER  -