Johnston, Mark W. Churchill/Ford/Walker's sales force management / Mark W. Johnston, Greg W. Marshall. - 10th ed. - New York, NY : McGraw-Hill Companies, c2011. - xvi, 480 p. : ill. ; 27 cm. Includes bibliographical references (p. 449-465) and indexes ISBN: 0073404853 9780073404851 Subjects--Topical Terms: Sales management.