Dess, Gregory G.

Strategic management : text and cases / Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner. - 5th ed. - New York : McGraw-Hill Irwin, c2010. - xxxii, 501. [377] p. : ill. col., maps col. ; 27 cm.

Includes bibliographical references and index

0073530417 9780073530413


Strategic planning.