Keegan, Warren J. <br/><br/>
Global marketing management / 
Warren J. Keegan. 
 - 7th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  2002. 
 - xxv, 617 p. :  ill. ;  27 cm. 
 - The Prentice Hall international series in marketing. .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130615064 9780130615060 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.