JHR ventures : driving forces of marketing in event management - Rizham Ibni; Wan Nazrol Wan Mohd Nasir; Zulkarnain Mohd Sori.; Malaysian Graduate School of Entrepreneurship and Business (Kelantan : Universiti Malaysia Kelantan, 2014)
Supervisor : Dr. Wan Nazrol Wan Mohd Nasir.
Includes bibliographical references and index.
Keywords: Event management