RS frenzy apparel : the competitive advantage of a new player in the school uniform industry - Reza Shermizi Mohd Adzmi; Reza Shermizi Mohd Adzmi; Malaysian Graduate School of Entrepreneurship and Business (Kelantan : Universiti Malaysia Kelantan, 2014)
Supervisor : Dr. Wan Mohd Nazdrol Wan Mohd Nasir.
Includes bibliographical references and index.
Keywords: Business management