Research methodology in marketing / 
editor, Alan Thompson. 
 - London, UK :  Koros Press,  2014. 
 - viii, 280 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781781634042 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.