Rai, Alok Kumar. <br/><br/>
Customer loyalty :  concept, context  and character / 
Alok Kumar Rai and Medha Srivastava. 
 - New Delhi :  McGraw Hill Education,  2014. 
 - xvi, 304 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789332902718 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty.<br/>Customer services--Management.