Consumer behavior analysis :  (a) rational approach to consumer choice / 
 Consumer behaviour analysis 
edited by Donald A. Hantula and Victoria K. Wells. 
 - London :  Routledge,  2013. 
 - ix, 255 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780415519205 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Psychology--Social aspects.