Yi, Yu-jae,  1960- <br/><br/>
Customer value creation behavior / 
Youjae Yi. 
 - Abingdon, Oxon :  Routledge, Taylor & Francis Group,  2014. 
 - x, 164 pages ;  24 cm. 
<br/><br/>Includes bibliographical references (pages 147-158) and index 
<br/><br/><label>ISBN: </label>9781138021020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction.<br/>Customer relations.<br/>Marketing.