Marketing management and strategy :  an African casebook / 
edited by George Tesar and John Kuada. 
 - London ;  New York :  Routledge,  2013. 
 - xviii, 257 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (pages 248-253) and index 
<br/><br/><label>ISBN: </label>9780415783330 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Africa.<br/>Strategic planning--Africa--Case studies.