New horizons in arts, heritage, nonprofit and social marketing / 
edited by Roger Bennett, Finola Kerrigan and Daragh O'Reilly. 
 - London ;  New York :  Westburn Publishers,  Routledge ;  2012. 
 - x, 184 pages :  illustrations ;  26 cm. 
 - Key issues in marketing management. .
<br/><br/> Reproduction of Journal of marketing management, v. 26, issues 7-8. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780415628891 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.