TY  - BOOK
AU  - Lowenstein,Michael W.
TI  - Customers inside, customers outside: designing and succeeding with enterprise customer-centricity concepts, practices, and applications 
T2  - Marketing strategy collection,
SN  - 9781606498965
PY  - 2014///
CY  - New York, NY
PB  - Business Expert Press
KW  - Customer relations
KW  - Relationship marketing
N1  - Includes bibliographical references (p.125-126) and index
ER  -