Lowenstein, Michael W., 1942-

Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / Michael W. Lowenstein. - New York, NY : Business Expert Press, 2014. - xxi, 129 p. : ill. ; 23 cm. - Marketing strategy collection, 2150-9654 .

Includes bibliographical references (p.125-126) and index

9781606498965


Customer relations.
Relationship marketing.