Dalgic, Tevfik, <br/><br/>
Customer-oriented marketing strategy :  theory and practice / 
Tevfik Dalgic and Tulay Yeniceri. 
 - xii, 160 pages :  illustrations ;  23 cm. 
 - Marketing Strategy Collection,  2150-9654 .
<br/><br/>Includes bibliographical references (pages 147-156) and index. 
<br/><br/><label>ISBN: </label>9781606495209 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction.<br/>Customer relations.<br/>Marketing.<br/>Marketing--Management.<br/>Relationship marketing.