Consumer behaviour :  implications for marketing strategy / 
Pascale Quester... [et al.] 
 - 7th ed 
 - North Ryde, N.S.W.  McGraw-Hill Education (Australia),  2014 
 - xxxi, 586 p. :  col. ill. ;  28 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781743076811 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Australia<br/>Consumer behavior--Australia--Case studies<br/>Market surveys--Australia.