Farrah, Joseph. <br/><br/>
Dictionary of marketing and advertising / 
Joseph Farrah. 
 - Kuala Lumpur :  Golden Books Centre,  1998. 
 - 311 p. ;  22 cm. 
<br/><br/><label>ISBN: </label>9789837203266 9837203269 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Dictionaries.<br/>Marketing--Dictionaries.