Zook, Chris,  1951- <br/><br/>
Beyond the core :  expand your market without abandoning your roots / 
Chris Zook. 
 - Boston :  Harvard Business School Press,  c2004. 
 - xv, 214 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [197]-205) and index. 
<br/><br/><label>ISBN: </label>1578519519 9781578519514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate profits.<br/>Corporations--Growth.<br/>Industrial management<br/>Strategic planning.