Dearlove, Des <br/><br/>
Business the Richard Branson way :  10 secrets of the world's greatest brand builder / 
Des Dearlove. 
 - 3rd ed. 
 - Hoboken, NJ :  John Wiley & Sons Inc.,  2007. 
 - xvi, 172 p.:  22 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781841127644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Aeronautics, Commercial--History.--Great Britain<br/>Brand name products--Great Britain.<br/>Businessmen--Biography.--Great Britain<br/>Success in business--Case studies.--Great Britain