Bradley, Nigel,  1958- <br/><br/>
Marketing research :  tools & techniques / 
Nigel Bradley. 
 - 3rd ed. 
 - Oxford :  Oxford University Press,  2013. 
 - xx, 527 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780199655090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Textbooks.