TY  - BOOK
AU  - Backman,Michael
AU  - Butler,Charlotte
TI  - Big in Asia: 25 strategies for business success 
SN  - 0333985117
PY  - 2003///
CY  - Houndmills, Basingstoke, Hampshire, New York
PB  - Palgrave Macmillan
KW  - Business planning
KW  - Asia
KW  - Intercultural communication
KW  - International business enterprises
KW  - Management
KW  - Strategic planning
KW  - Success in business
N1  - Gift from Tuan Haji Ahmad Zakie; Includes bibliographical references and index
ER  -