Big in Asia : 25 strategies for business success /
Michael Backman and Charlotte Butler.
- Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.
- xii, 339 p. ; 22 cm.
Gift from Tuan Haji Ahmad Zakie
Includes bibliographical references and index.
0333985117 9780333985113
Business planning--Asia. Intercultural communication--Asia. International business enterprises--Management.--Asia Strategic planning--Asia. Success in business--Asia.