Backman, Michael, 1967-

Big in Asia : 25 strategies for business success / Michael Backman and Charlotte Butler. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003. - xii, 339 p. ; 22 cm.

Gift from Tuan Haji Ahmad Zakie

Includes bibliographical references and index.

0333985117 9780333985113


Business planning--Asia.
Intercultural communication--Asia.
International business enterprises--Management.--Asia
Strategic planning--Asia.
Success in business--Asia.