TY  - BOOK
AU  - Proulx,Mike
AU  - Shepatin,Stacey
TI  - Social TV: how marketers can reach and engage audiences by connecting television to the web, social media, and mobile 
SN  - 9781118167465
PY  - 2012///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Online social networks
KW  - Television programs
KW  - Internet marketing
N1  - Includes bibliographical references (p. 245-258) and index
ER  -