Proulx, Mike. <br/><br/>
Social TV :  how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / 
 Social television 
Mike Proulx, Stacey Shepatin. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2012. 
 - 272 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 245-258) and index. 
<br/><br/><label>ISBN: </label>9781118167465 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Online social networks.<br/>Television programs--Internet marketing.