Davis, John A. <br/><br/>
The Olympic Games effect :  how sports marketing builds strong brands / 
John A. Davis. 
 - 2nd ed. 
 - Singapore ;  Hoboken, NJ :  John Wiley & Sons Singapore Pte. Ltd.,  2012. 
 - xviii, 398 p. :  ill. ;  24 cm. 
<br/><br/> "Revised and updated for London 2012"--Cover. 
<br/><br/>Includes bibliographical references (pages 351-383) and index 
<br/><br/><label>ISBN: </label>9781118171684 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).<br/>Olympics--Economic aspects.<br/>Sports--Marketing.