Egelhoff, Tom.

How to market, advertise, and promote your business or service in your own backyard / Tom Egelhoff. - Hoboken, N.J. : John Wiley & Sons, c2008. - xxiii, 247 p. ; 23 cm.

Includes index.

9780470258217


Advertising.
New business enterprises--Management.
Sales promotion.
Small business marketing.
Small business--Management.