Laidler-Kylande, Nathalie,  1965- <br/><br/>
The brand IDEA :  managing nonprofit brands with integrity, democracy, and affinity / 
Nathalie Laidler-Kylande and Julia Shepard Stenzel. 
 - San Francisco :  Jossey Bass & Pfeiffer Imprints, Wiley,  2014. 
 - xviii, 214 p. :  ill. ;  23cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781118555835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS & ECONOMICS / Nonprofit Organizations & Charities.<br/>Nonprofit organizations--Management.<br/>Nonprofit organizations--Marketing.