Niemeier, Stefan, 1973-

Reshaping retail : why technology is transforming the industry and how to win in the new consumer driven world / Stefan Niemeier, Andrea Zocchi, and Marco Catena. - ©2013 Chichester, West Sussex ; Hoboken, NJ : Wiley, [2013] - viii, 200 p. : ill. ; 24 cm

Includes bibliographical references and index.

9781118656662


BUSINESS & ECONOMICS / Sales & Selling.
Electronic commerce.
Retail trade--Customer services.
Retail trade--Technological innovations