Niemeier, Stefan, 1973-
Reshaping retail : why technology is transforming the industry and how to win in the new consumer driven world /
Stefan Niemeier, Andrea Zocchi, and Marco Catena.
- ©2013 Chichester, West Sussex ; Hoboken, NJ : Wiley, [2013]
- viii, 200 p. : ill. ; 24 cm
Includes bibliographical references and index.
9781118656662
BUSINESS & ECONOMICS / Sales & Selling.
Electronic commerce.
Retail trade--Customer services.
Retail trade--Technological innovations