Schultz, Mike,  1974- <br/><br/>
Professional services marketing :  how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / 
Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. 
 - 2nd ed. 
 - Hoboken, New Jersey :  John Wiley & Sons, Inc.,  [2013] 
 - xv, 352 p .;  ill .;  24 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118604342 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Marketing.<br/>Service industries--Marketing.