Schenck, Barbara Findlay.

Small business marketing for dummies / by Barbara Findlay Schenck, with Linda English. - 3rd ed. - New York, N.Y. : Hungry Minds, c2012. - xxvi, 364 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.) - For dummies .

Includes index.

Harness the power of marketing and watch your business grow. Packed with tips for low-cost, high-impact campaigns, this guide is your road map to launching a dynamic marketing campaign and taking advantage of the newest technologies and avenues for outreach.

9781118311837


Advertising media planning.
Advertising.
Marketing--Management.
Small business--Marketing.