Freed, Larry. <br/><br/>
Innovating analytics :  word of mouth index--use the next generation of net promoter to increase sales and drive results / 
Larry Freed. 
 - Hoboken, New Jersey :  Wiley,  2013 
 - v, 282 p. :  ill. ;  24 cm 
<br/><br/> Includes bibliographical references ( pages 268-272) and index 
<br/><br/><label>ISBN: </label>9781118779484 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction.<br/>Internet marketing.<br/>Marketing research--Statistical methods.<br/>Word-of-mouth-advertising.