TY  - BOOK
AU  - Smith,Gordon V.
AU  - Richey,Susan M.
TI  - Trademark valuation: a tool for brand management 
T2  - Wiley finance series
SN  - 9781118245262
PY  - 2013///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Trademarks
KW  - Law and legislation
KW  - United States
KW  - Valuation
N1  - Includes bibliographical references and index
ER  -